Differentiation is key
Travel is one of the most innovative, exciting industries out there. It’s also one of the most competitive as customers are always looking for new and unique to ways to see the world and experience it more authentically. But even if you have the most amazing travel concept, it’ll come to nothing without a well put together and perfectly executed travel marketing plan.
A big part of what we do is identifying profitable target audiences and designing effective campaigns to reach them. Helping businesses to succeed in the competitive travel market by achieving the number one goal- differentiation.
Here is an idea of some of the things we help our clients with:
- Identifying potential new target audiences for travel brands and brands interested in targeting the travel industry.
- Creating campaigns for hotels and travel companies to target their ideal audience.
- Designing and delivering marketing collateral ( brochures, website copy, newsletters)
- Developing a marketing strategy to target a particular new niche.
- Designing and delivering marketing and PR campaigns to launch a new travel product, service or hotel.
- Discovery research into a particular target audience.
- Creating email marketing campaigns to target
- Evaluating online presence across social media platforms and designing targeted digital marketing strategy.
We are passionate about the Afro-Caribbean travel market and are currently working on a number of projects within this area:
- Research Project – We’ve collaborated with The Voice Media Group to undertake research into the UK Afro Caribbean travel market to highlight their travel propensity.