UK Afro-Caribbean Travel Market Research

We simply want to hear from you…

The UK Afro-Caribbean traveller is on the rise!

Let’s kick the stereotype of the Afro-Caribbean traveller to the curb.  The Afro-Caribbean traveller is no longer just heading to the Caribbean or Miami but exploring destinations like Singapore, Morocco, Dubai and other areas off the beaten track, offering an Afro-centric perspective that has been missing from mainstream travel resources. The increase in income and education, the rise of social media, and a generation of tech-savvy millennials, are all coming together to create what has been coined The Black travel movement.

Here is an opportunity for these travellers in the UK to share their travel habits with us how they travel, why they travel, where they travel to and who they travel with. Information on the Caribbean Diaspora travel market is minimal, yet this segment is on the increase. The results of this survey will be utilised to help brands, destinations and tour operators to better understand the Afro-Caribbean traveller market in the UK, so that this segment can be better served. If you are of Caribbean heritage, and have taken a minimum of a 7-day holiday in 2016 or 2017 we would like to hear from you and would appreciate if you could take 5 minutes to complete our short survey.

Each respondent who participates in the survey will be entered into a competition to win a 7 night holiday to Saint Lucia, courtesy of Caribbean holiday and flight specialist  SN Travel, the exquisite Bay Gardens Hotel  and The Saint Lucia Tourist Board.

The research is being undertaken by The Voice newspaper and Travel Marketing and PR Agency Be Distinctly Different.

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Our Partners

SN Travel

Trading for 40 years SN Travel is a leading authority on Caribbean & USA Travel. Their friendly consultancy service ensures your holiday is right for you. Book with the peace of mind that your holidays are fully protected with IATA & ATOL licences. Bookings, reviews and advice on hotels in the Caribbean, resorts, flights, vacation rentals, travel packages to the Caribbean, and lots more!

Saint Lucia Tourism Authority

Whether looking for romance, rejuvenation or adventure, visitors enjoy an unrivalled experience in Saint Lucia. The island boasts some of the most stunning scenery in the Caribbean from unspoiled rainforests and idyllic bays to beautiful palm-fringed beaches and, of course, the iconic and magical Piton Mountains. As well as its golden beaches and tranquil spas, Saint Lucia offers an abundance of activities including zip-lining, snorkelling and Segway tours. In 2018, the Saint Lucia Soleil Summer Festival returns promising unforgettable fun and delight. The second instalment of the festival brings new events that will run from January to October. Building on Saint Lucia’s outstanding artistic talent and rich cultural heritage, SOLEIL offers five unique, sensational festivals.

The Voice media Group

THE VOICE, founded in 1982, is the only British national black weekly newspaper operating in the United Kingdom. It is owned by GV Media Group Limited, and is aimed at the British African-Caribbean community. The paper is based in the London and is published every Thursday. The Voice was founded in 1982 by Val McCalla, who, while working on a London local paper called the East End News in 1981, led a group of businessmen and journalists in a new and uncertain endeavour – the creation of a weekly newspaper to cater for the interests of British-born black people. Until then the black press in Britain had always addressed a generation of immigrants, relaying news from their countries of origin in the Caribbean and Africa.

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Bay Gardens

Escape on an authentic St. Lucian holiday at Bay Gardens Hotel, a boutique tropical retreat offering a relaxing island experience. Located in Rodney Bay, St. Lucia the hotel has built a reputation on friendly service, stylish accommodations, and unforgettable scenery.

Our inviting oasis features island-inspired guest rooms and suites with private balconies and views of our lush gardens. The idyllic property also offers three sparkling swimming pools, on-site dining at Spices Restaurant, signature cocktails at the Cinnamon Bar, and convenient access to some of the top attractions in St. Lucia, from white sand beaches like Reduit Beach to the nightlife spots and shopping centres of Rodney Bay Village.

Discover the delight of a refreshing Caribbean getaway at Bay Gardens Hotel

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Thanks for taking the time to complete our survey and good luck in the prize draw. A special thank you to our partners for collaborating with us on this exciting and ground breaking research.

Be Distinctly Different is a collective of travel and tourism professionals, brand story tellers, digital mavens and PR gurus, we come with a WEALTH of experience and expertise that provides a unique blend of talents to any travel and tourism business. Being a part of the millennial demographic we possess and in born ability to understand and communicate a cutting edge and savvy perspective and approach to any brand that will help to tell its authentic story in new impactful ways.

We are super passionate about the Afro-Caribbean travel market and showcasing an afro-centric perspective that has been missing from mainstream travel resources.

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