What makes us Distinctly Different
Jamie-Lee Abtar is the founder of Be Distinctly Different (www.bedistinctlydifferent.com) a marketing and PR agency that works with travel brands to help them to grow, develop and make more money. Jamie-Lee is one of TTG’s 30 under 30 future travel leaders for 2016/17.
Growing up in Barbados, Jamie-Lee’s passion for the travel industry came with her first job welcoming guests to her island. Jamie-Lee was able to see for the first time what travellers were looking for from their holiday, and her role in helping them to unlock its hidden gems. This natural talent for marketing was honed when Jamie-Lee undertook an MSc Tourism Management &Marketing and with senior post graduate roles with destinations and tourism boards.
As the founder of Be Distinctly Different, Jamie-Lee has poured her knowledge and understanding of the travel industry into helping businesses to succeed in the competitive travel market by achieving the number one goal- differentiation. The Be Distinctly Different team work with hotels, destinations, tour operators, travel start-ups and businesses looking to tap into the travel industry.
Jamie-Lee said: “Travel Marketing is a big part of what we do, identifying profitable target audiences and designing effective campaigns to reach them. PR is one of our favourite tools for building brand awareness and driving sales for our clients.
All key staff are educated to degree level and prior to working agency side at Be Distinctly Different have worked client side, providing a unique perspective of client understanding with agency know how. Be Distinctly Different is also blessed with solid understanding of the issues that face travel and tourism businesses as they seek to develop their products and services.